Our story
Physician-founded. Built to actually get taken.
ELK was co-founded by Simon Wahba, DO, who spent years in exercise science and medicine running into the same problem: the supplements people buy with the best intentions are the ones they quit first. So we turned five of them into gummies you'll actually look forward to.
5
Functional formulas
0
Artificial dyes, ever
1
Physician co-founder
30
Day happiness promise
Meet the founder
Simon Wahba, DO
Co-founder, ELK Wellness
Simon's path to ELK started with a personal goal: getting stronger and building a healthier lifestyle. He studied Exercise and Sports Science at UNC Chapel Hill, so he knew creatine was one of the most researched supplements available. Taking it every day was the hard part. He had to measure the powder, mix it and shake it, and it still came out gritty and clumpy. A tub isn't easy to carry around, so it often stayed at home and doses got skipped. Before long it felt like a chore. What Simon really wanted was something he'd look forward to, a treat that fit into his effort to eat better instead of another task to check off. To him, a routine only lasts if you enjoy it.
Gummies looked like the obvious fix, until Simon found that many creatine products and gummies didn't actually contain what was on the label.
He went on to earn his Doctor of Osteopathic Medicine at Nova Southeastern University, and along the way the same lesson kept coming up: the best habit is the one you keep. It wasn't just creatine. Greens powders, capsules and scoops of every kind ended up forgotten in the cabinet.
The answer to all of it was to build something better. Simon founded ELK Wellness, starting with creatine and growing into five daily formulas: creatine, greens, mushrooms, turmeric and collagen + biotin. Every one is built on the same idea: turn a daily chore into something you actually want to do.
- Bachelor's, Exercise and Sports Science, UNC Chapel Hill
- Doctor of Osteopathic Medicine, Nova Southeastern University
The lineup
Five formulas. One standard.
Creatine was the start. The same problem showed up everywhere else: the scoops, capsules and powders people buy with good intentions and stop taking. So we built the rest of the line the same way.
Creatine Gummies
5g of creatine monohydrate per serving. The one that started it all, minus the scoop, the shaker and the grit.
See the formula
Super Greens Gummies
15 fruits and vegetables plus B vitamins, for the days a greens powder would sit in the cabinet. A supplement to your plate, not a replacement.
See the formula
Mushroom Gummies
Ten mushroom species in one gummy, including lion's mane, reishi and cordyceps, from 10:1 fruiting-body extracts.
See the formula
Turmeric Gummies
Turmeric extract standardized to 95% curcuminoids, paired with ginger. The golden-milk ritual, without the saucepan.
See the formula
Collagen + Biotin
Biotin, vitamin C and zinc with collagen, in a daily gummy you won't forget to take.
See the formulaThe principles
Three rules we never break.
Evidence sets the claims
We only say what the published research supports. Where the evidence is thin, we don't pretend otherwise.
What's inside, up front
Supplement Facts on every product page. Natural fruit pectin, color from fruits and vegetables, no artificial dyes.
Built to be kept
A supplement you dread is a supplement you skip. Ours taste good enough to keep. That's the whole point.
“I spent years reading the research and watching people, myself included, give up on the supplements they meant to take. ELK is my answer: take what's worth taking, in a form you'll stick with.”
Your daily ritual starts here.
Research-backed ingredients, in a form you'll actually keep.